Grupo Mío is a cooperative for the employees of Coorserpark and Casa Limpia. The client wanted to show a fresh, modern brand that transmitted a sense of belonging to its members.

We designed the corporate image, brand manual, and stationery for Grupo Mío, using the colors yellow, blue and red to generate belonging and modifying elements between its letters in order to transmit a message of union, closeness and association with its beneficiaries.