Flowers are a very particular product that has a symbolic identity in terms of occasions and reasons to send them. Flowershop wants to expand its catalog to different occasions, increasing its sales and differentiating itself from competitors.

Digital Strategy

• We conducted a segmentation study with which we were able to define our audience and its trends. 
• We renewed the logo based on the client's indications and inspired by the learnings of the account.
• We carry out different effective campaigns through Google and maintain a one-on-one relationship with clients to be aware of their needs.

Creativity

We focused the social networks to have the feelings and not the flowers as protagonists. We made sure to establish a symbolic code that related to the attributes of the flowers. 

Web Development:

• We restructured the website to include different payment channels.
• The page was updated to make it easier to navigate and to present relevant information for customers.